Questionnaires play a crucial role in research. They help us collect data which can reveal hidden insights about individuals. However, they aren’t without their limitations.
Questions internet polls can be self-administered, with participants answering all questions themselves, or researcher-administered, where the research team interviews a sample of respondents by phone, in-person, or online. Self-administered questionnaires tend to have lower response rates than researcher-administered questionnaires, due in part to the impersonal nature of mailed paper surveys and automated telephone menu systems.
Web-based questionnaires have a variety of advantages, including greater reach over traditional phone or mail-based surveys and the capacity to reach a wide audience. However, they also come with challenges, including the difficulty in reaching a representative sample of the population. And they can be subject to issues such as screen size and the operating system, hardware platform and browser settings that could influence the responses.
When creating a survey, it is essential to consider the research goals and objectives. When you’re creating questions, it’s crucial to know the people who will be using your questionnaire. For example you must know whether they are able to comprehend and respond to the questions or whether they have the time to complete a lengthy questionnaire.
To ensure that new questionnaires are functioning as intended, it’s crucial to test them before hand by using qualitative methods such as focus groups, cognitive interviewing, or pretesting. Finally, questionnaires can be susceptible to “question order effects” where answers to earlier questions may affect the answers to subsequent questions.